When thinking of your marketing and business strategy, you don’t want to overlook company branding. An easy to remember and attractive brand will make you immediately identifiable to your customers. Your logo has a significant impact on your company identity and public perception.
Once you have designed the perfect logo for your business, you’re going to want to display it proudly. Custom mugs provide a cost-effective way to display your brand attractively.
3 Reasons to get custom mugs with your business logo on it
1. Americans love coffee
It’s true, in fact Americans drink at least 400 million cups of coffee every single day. America leads all other nations in its coffee consumption.
This means that you’re going to get a lot of exposure displaying your business logo on a coffee mug, because people are going to be using it often. You can hand your mugs out at trade shows and exhibitions, as an alternative to the usual pad and pen set.
Customers will be pleased to receive a functional and stylish gift. People tend to use mugs repeatedly and if you choose a high-quality, stylish choice, you will benefit by positively increasing your brand awareness.
2. Mugs with company logos are mini-billboards
People drink a lot of coffee in a lot of places; the office, meetings, conferences. Also, personalized mugs with your company logo make a great gift for customers.
And don’t forget about your employees, they will appreciate receiving a practical gift and they can help you get your brand out.
Think of your personalized coffee mug as a small, traveling advertisement. It’s an effective way to get brand awareness of your company out into your target audience.
People appreciate value. Mugs are an item that people will get use out of and be more likely to carry around.
This will provide an opportunity to present your business in a positive light.
By providing a useful and attractive item, people will have good feelings about your company every time they are drinking their warm beverage in your cup.
3. It’s cost-effective
Branding your company mugs is relatively cheap compared to alternative marketing strategies. Mugs are long-lasting and durable and help you to achieve repeated brand awareness.
It shouldn’t take a big chunk out of your advertising budget to create attractive mugs with your company logo. And the pay-offs are big.
How should you design your mugs?
Keep it simple and short. You don’t want a long tag line or too much tiny text on your mugs. People will retain a simple, bold logo in their minds better than a lot of small text.
If you have a tagline or your business name on the mug, keep it short. Again, people will keep their attention better on short messages.
Add contact information. Don’t forget to give your customers a way to reach you.
Depending on your type of business, you may want to add your email address, website, or phone number.
When you are ready to begin designing your company mug, look no further than Imprint.
We have been providing promotional products to our customers for over 13 years. We have a wide selection of high-quality mugs that can complement any of your design ideas. Contact us today.